To provide previews of our software, we need to be able to capture the behavior of it in order to play it back to the user. The bad news is, I don't know of the equivalents of these for Windows, so all I can simply say for this article is you'll need a macOS device to follow along. I used free software that came bundled with macOS, so the good news is you don't need to shell out extra for specialized programs that'll let you make videos or edit them. For now, let's briefly cover the tools you'll need to get this video made.
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We'll dig into how to use these precedents for our own video soon. We now also know we're looking to make a video that lasts for a minute plus, and the breakdown of timings for each segment in the sequence will also help us in arranging our storyboard later on. This gives us clues as to how we should arrange the content in our own video. For starters, both examples have a pretty similar sequence, looking something like this: Of these examples, we're trying to look out for patterns which we can use and replicate in our own video. Otherwise, this clip also uses a clean and simple aesthetic, and gives us more clues in how we can adopt this style in ours as well. The way screen recordings are played back for preview is much more straightforward to replicate, and more doable for an amateur to capture and create. The best Reddit client for iOS, the Apollo app launched with a pretty good product video, which you can view on their website as well. We're probably not going to be able to reproduce certain elements in this video, however, such as how they made the devices pan, zoom and rotate while previewing their software.
The clip's clean and minimalist vibe is good news, as it's something that I can reasonably try to emulate in my own promo video. Things 3Ĭultured Code launched their Apple Design Award winning app, Things 3 with this professionally made promo video. Study PrecedentsĪs with any other instance of trying to do something for the first time, I looked for examples that I could learn from and emulate in trying to achieve the desired end product. In this article, I'll be sharing the steps taken and tools used to create it, so you can do the same for your own product launches. Not bad for a half day of work from a first-timer like me, right? In keeping with the format of sharing DIY projects, here's the result first: Despite having no prior experience, I set out to make one. With launching WriteMapper 2, I wanted a snazzy video to help promote it.
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How to DIY a Product Launch Video with No Experience, and for Free
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